Put paper, service, and interactive prototypes in front of customers and other stakeholders to get their reaction to your solution concept.
- When you have a prototype of a concept, even if it’s just paper, have someone else try it.
- Recruit a participant, provide them with context for the idea and ask them for their honest opinion.
- Ask them to do something specific with the prototype—give them a task it supports.
- As they try, have them talk out loud about what they are thinking, looking for, and trying to do.
- Be helpful, but don’t lead them in a direction you want to see. Observe how your prototype does or doesn’t support your intended user tasks or experience.
- When they stumble or can’t move on, ask them what they are trying to do and what would be helpful.
- After they’ve tried the prototype, talk more about what you’re trying to do and solicit their advice.