Written by: Center for Care Innovations

A great way to break conventional thinking is to look at others who’ve already broken convention. Study how game-changers outside your industry have done it.

How To

  1. Look for people, products or services that are new, unique, or extreme in their approach.
  2. Reflect and identify unique attributes of what they do and any conventions they break.
  3. Identify some of the obstacles they face and how they overcame them.
  4. Ask how their specific model or characteristics of what they do might be helpful to your own team’s thinking.
  5. Use a Collaborative Cycle to have small teams research and discuss the analogy and how it might apply.
  6. Use analogies in Pitches to help others see the possibility of defying convention.


Example in Action