Look for simple ways to try out early ideas with users in the real world. You’re not validating your ideas, but rather testing and shaping them quickly and iteratively.

How To

  1. First, articulate your insights, vision and idea on paper.
  2. Identify the riskiest assumptions in them and brainstorm a list of potential solutions to those assumptions.
  3. Brainstorm experiments that can be run quickly (starting today or tomorrow). Narrow down to one or two and describe what you’re trying to learn.
  4. Perform the experiment in the real world. Bring in multiple users to get feedback.
  5. What did you learn about your hypotheses? Based on what you learned, what would you keep the same and what would you do differently?
  6. Modify or completely change the experiment and try again to keep learning.

Download the Worksheet