Project research and analysis result in a lot of valuable information for your project. Frame your opportunity by prioritizing the challenges you will address.

How To

  1. Gather your list of insights, user journeys and information structure from your research.
  2. With your team, discuss and vote on the most important areas to address in your ideation and solution creation.
  3. Summarize these insights and challenges in a new diagram or presentation.
  4. Now assess: If you address these insights and challenges, will you have a valuable solution? Iterate until you have a well designed opportunity.
  5. Use these targeted statements as a basis for ideation.
  6. Now, write a series of “How might we…?” or “Ways of…” statements base don the details of the opportunity framing.