Share what you’re working on early and often.
“No concept survives its first contact with the customer.” The current mantra in software startups is new ideas need to be seen and tested by those you’re designing for. The feedback, much of it constructive, will help you make the concept better by shaping it in response. You don’t need to agree or disagree with any of the feedback—you just need to hear it. People who are unable to receive all kinds of feedback to make their work better will struggle with the process of innovation. Don’t make the mistake of keeping your work a secret. Learn to share rough ideas early and freely, striking up conversations with others, asking what they think, how they might improve it, or what they would advise. You’ll get great support for your effort because you engage and listen to others’ ideas.