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Developing Messaging Content and Logic

Consider the following when developing the message script and messaging algorithms or logic:

  • Keep messages clear and concise; avoid too much shorthand to minimize confusion
  • Allow time to test messages, obtain feedback and refine them
  • Ensure that text messages are culturally appropriate for the patient population
  • Provide an introductory message, and in some cases, a closing message
  • Determine the frequency with which texts should be sent based on the structure of the project and patients’ feedback
  • Test sending messages at different dates or times to assess wen patients will be most engaged

Here are example message content and logic developed by grantees: